// CASE STUDY 003
A complete brand overhaul and new online store.
|Website redesign||WordPress Development||eCommerce Online Shop||Product Photography|
|eCommerce Online Shop|
Begin Interiors is a well established furniture store in Kramerville with an impressive history in the furniture business. When approaching the new design our client gave us quite a bit of free reign but along with some Pinterest inspiration and the term “Wabi Sabi” being mentioned a few times we knew what we needed to do!
It was important that we retain the original logo of the company as this is what customers had associated with the business for years.
In the end the new website design reflects a fresh new minimalistic look inspired by the beautiful furniture that graces the floor of the physical store.
We also had some fun with the menu and instead of a traditional header we opted for a vertical menu that sticks to the sides of the all the website pages. This is a unique feature and allows for easy navigation no matter where you are on a page.
Because this website is an online store we wanted a design that felt unique but familiar and allowed the products to shine. During the design phase we alo captured all the new product content for the new website. We developed all the photographic content at our clients premises and ensured we remained with the minimalistic theme and used the screed floor and walls as the backdrop.
Sometimes it’s easy to forget that a brand and website look and feel can be completely thrown off by the imagery used. It was important to us that the photographic content complimented the new design aesthetic instead of compete with it.
Before we started developing Begin Interiors new website we backed up the previous website and ensured only the data that remained was what we needed. This mainly included old products that were on the site but with our new content, we moved all previous product content into a catalogue that is searchable and allows users to browse hundreds of products while maintaining the fresh new design aesthetic.
The design of the website meant we had to hand-code the bars that house the menus, cart, contact and social links. It’s always fun when there’s a bit of coding involved!
For the product management and payment system, we used Woocommerce which is a standard platform within WordPress to manage and showcase your products. We built out all the shop pages including the product category archives and the single product pages using all the content we generated during the design phase.
The Begin Interiors website is a multi page website with an online store allowing customers to purchase goods online. The website’s main menu is the various categories of products that Begin Interiors sells driving users to view and purchase goods. The secondary pop out menu houses the information about the business as well as old catalogue items.
Paying on the Begin Interiors website is as easy as clicking a button at the end of the checkout process. Users are safely moved onto the PayFast payment platform where they can create an account and make payment via card or EFT.
Blog posts are an important feature of the site to drive traffic to the site using keywords as well as offering clients information about design trends and furniture industry knowledge. This builds trust with a potential customer and might positively influence a buying decision.
Managing emails and creating your own email database of clients is vital for any business. The Bodysmart site saves all emails sent through the site and automatically adds them to the clients mailchimp database.
While Begin Interiors sells products of the floor they also offer a custom furniture option where clients had previously been explaining their ideas in person. The custom ordering contact form allows users to upload inspiration and drawings of items to the website with their specific dimensions and instructions so that the team at Begin Interiors can quickly and easily quote potential clients.
All website photographic content and product photography was created by the Tilt Creative team. We continue to update the site with new arrivals for Begin Interiors on a month to month basis.
Above the footer we included an instagram reel that automatically receives new posts as they’re published to instagram.
The Begin Interiors website is as beautiful on mobile and tablet as it is on Desktop!